Atomic 212 promotes first ever employee, Rory Heffernan, to Melbourne GM

Independent media agency Atomic 212 has appointed Rory Heffernan, its first ever employee, as its Melbourne general manager.

Heffernan was the first person employed by Atomic in 2010, joining the Sydney office, before he moved to Melbourne in 2013. The promotion sees Heffernan vacate his role as Melbourne’s digital lead.

Heffernan joined Atomic 212 in 2010

“I’m delighted to announce Rory’s promotion to a key leadership role in our Melbourne business,” said Melbourne managing director and partner, Claire Fenner, to whom Heffernan will report.

“Over the past six years he has worked closely with a number of key clients, played an important role in building our business and demonstrated exceptional leadership skills. Rory is an invaluable member of the Melbourne team and I know he will do an outstanding job as our Melbourne general manager.”

Fenner will work with Heffernan

Atomic 212’s Melbourne client roster includes Origin Energy, BHP, Beyond Blue, Spirit of Tasmania, Adairs, and Interflora.

“It’s a privilege to accept this leadership role within the talented and exciting Atomic 212 Melbourne team,” said Heffernan of his promotion.

“After nine years in the business, I’ve seen the exceptional work and results that Atomic 212 produces, reflected in the strong partnerships seen in our Melbourne office. I look forward to playing my part in the next evolution of the agency, which has accelerated with the recent welcoming of new client partners and the continued focus on driving success for our valued existing clients.”

Atomic 212 has, this year, also won accounts for Spirit of Tasmania, Tourism Northern Territory, the Northern Territory Government, Beyond Blue, Programmed, NSW Police Force, NSW Rural Fire Service, and Charles Darwin University.


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