Atomic 212 revs up BMW remit after retaining Australian account

October 17, 2023 10:55

Atomic 212 has retained BMW Australia’s media account, after it went to pitch in March, and has expanded its remit to include BMW New Zealand.

The account, which Atomic 212 won in 2020 from Dentsu’s Vizeum, is understood to be worth as much as $20 million in annual billings.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Atomic 212 BMW Australia BMW New Zealand Claire Fenner Rory Heffernan

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Atomic 212 revs up BMW remit after retaining Australian account

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