SXSW Sydney: Giving marketers ‘proof they need’ to invest in brands

October 17, 2023 10:42

WPP has used SXSW Sydney to launch its Creative Capital Index, a new offering that assesses the value of creativity.

The index will combine creativity with influence, to demonstrate how brands with high creative capital scores outperform others regarding financial performance, stock market returns and consumer advocacy.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.