Atomic 212 wins $15m Hopscotch Films account

Screen Shot 2014-10-09 at 4.10.35 pmMajor movie distributor Hopscotch Films has appointed Atomic 212 as its media agency following a competitive pitch.

Atomic 212 will take over offline and digital media buying for the account, which is thought to be worth $10-15m, effective immediately, working in conjunction with theatrical film and home entertainment release company eOne’s strategic partner Bray Media.

“The pitch process across six agencies over three months focused on many aspects including thinking, data proposition, culture and understanding of eOne products and business”, said Barry O’Brien Atomic 212 chairman.

O’Brien launched his new media agency in February of this year and has picked up O’Brien Glass, Dick Smith Electronics and Marvel among its clients.

Nic Christensen 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.