Atomic 212 wins top gong at B&T Awards 2016
Independent media agency Atomic 212 has been named overall Agency of the Year at the 2016 B&T Awards.
The agency won Best Use of Real Time Marketing and completed a clean sweep of major trade press awards Media Agency of the Year gongs on the night.
However an error earlier in the day had seen the winner’s list published by B&T accidentally, a fact noted on social media. Although it was taken down, cached versions of the page were available throughout the evening.
Advertising Agency of the Year went to The Monkeys, Media Brand of the Year was Taste.com.au and Media Sales Team of the Year was Nova.
The Works took out Independent Agency of the Year, PR Agency of the Year was One Green Bean and Taylors Wines was Marketing Team of the Year.
Viral hoax video specialists The Woolshed were runners up in the Production Company of the Year award to Milkmoney, while Leo Burnett Melbourne was named Victorian Agency of the Year and The Hallway was NSW Agency of the Year.
The Brand Agency was named Agency of the Year (other states) and Clemenger BBDO Brisbane Queensland Agency of the Year.
The full list of winners:
Best ad campaign – Clemenger BBDO Melbourne for “Bonds – The Boys”
Best digital campaign – Colenso BBDO for “Amnesty International Unblocker”
Best media campaign – UM for “Build Your Lego Christmas”
Best PR campaign – Eleven and TBWA\Sydney for “Krispy Kreme American Classics”
Best programmatic trading team – Accuen Australia
Best use of mobile – Saatchi & Saatchi for “LandCruiser Emergency Network”
Best use of real-time marketing – Atomic 212° for “Lucy The Robot”
Best use of social media – DDB for “Sydney Opera House”
Best use of sponsorship – Cummins&Partners for “Tropfest”
Content marketing strategy of the year – PHD Media for “I Love You Troye”
Data-driven marketing – Alley for “Youfoodz”
Data-driven marketing – Clemenger BBDO Melbourne for “Snickers”
Marketing tech company of the year – PLAYGROUND XYZ
Media brands of the year – Taste.com.au
Media sales team of the year – Nova Entertainment
Young achiever of the year – Clemenger BBDO Melbourne’s Tom and George McQueen
Advertising agency of the year – The Monkeys
Branding and design agency of the year – Special Group
Direct response/performance agency of the year – AFFINITY
Emerging agency of the year – Special Group
Employer of the year (under 100) – Klick Communications
Employer of the year (over 100) – CHE Proximity
Employer of the year (over 100) – OMD
Experiential agency of the year – Traffik Group
Independent agency of the year – The Works
Marketing team of the year – Taylors Wines
PR agency of the year – One Green Bean
Production company of the year – Milkmoney
Research agency of the year – TNS Australia
NSW agency of the year – The Hallway
Victorian agency of the year – Leo Burnett Melbourne
Media agency of the year – Atomic 212°
State agency (other states) – The Brand Agency
Queensland agency of the year – Clemenger BBDO Brisbane
People’s choice – Carat Australia
B&T agency of the year – Atomic 212°
Well done Atomic – great year and a lot of success
In the tradition of Australia’s agency cycle, this gong means you have peaked and are now headed for a downward spiral.. remember Ikon, Mediacom, etc in the past..
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Some comedy gold in there. Feels like an April Fool’s gag (if you’ve worked with some of the big winners).
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Well done Traffik! I hear one Katie Long is doing amazing things!
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