Independent agency Archibald Williams has won the creative account for AtWork Australia and kicked off the partnership with a campaign that aims to highlight the organisation’s employment services program for people living with a disability, injury or health condition.
It is the first time AtWork has engaged an agency for above-the-line messaging; hosting a competitive pitch for the account. Archibald Williams’ remit will cover TV, out-of-home, digital and social media communications on the account.
The campaign, which launches later this month, celebrates those that have found a place in the workforce with AtWork’s help.
Sotir Kondov, executive general manager of atWork Australia, said: “The organisation is extremely excited for its first national brand campaign. We are committed to providing truly excellent employment support services, making a real difference to people’s lives and helping employers to find great people for their business.
“We are true believers that sustainable work is good for your health, including your mental health, and that a diverse and inclusive workforce is good for business. The line ‘Work’s for everyone’ is a great encapsulation of our mission to ensure that people living with disability, injury, health condition or disadvantage have equal access to fulfilling work, and that employers realise the benefits of a diverse, inclusive workforce.”
Archibald Williams head of client and strategic services, Karianpreet Kaur, added: “It has been such a privilege to partner with atWork Australia and highlight the crucial role they play in helping all Australians find employment.
“Having a job brings purpose and meaning to everyone. This campaign puts value on the skills that are incredible valued in the workplace, and shows how they are developed in spades from living with a disability every day.”
Credits
AtWork Australia
Sotir Kondov – DES Executive General Manager
Katherine Newton – DES Marketing Communications Manager
Josephine Hanschmann – DES Marketing Communications Lead
Archibald Williams
Tom Selby – Senior Writer
Chris d’Arbon – Senior Art Director
Matt Gilmour – Executive Creative Director
Amanda Slatyer – Agency Producer
Kiranpreet Kaur – Head of Client and Strategic Services
Mabel Tu – Senior Account Manager
Best Boy Productions
Jack Stephens – Producer
Kauis Potter – Director
Don Buppapirak – Director of Photography
Chris Grundy – Stills Photographer