Audi Australia has launched a new integrated campaign, aligning itself with people who challenge the status quo with the #FutureIsAnAttitude platform, via We Are Social.
Locally, Audi partnered with actress, climate activist and proud First Nations Australian, Madeleine Madden, to tell her story of progress in a 90 second brand film.
Other assets:
Long form film 1’34”: https://www.youtube.com/watch?v=DxIfkBop0ck
The film sees Madden talk about why every person has a part to play in shaping our future, linking to Audi’s aspiration to lead the way in the transition to clean mobility, having launched a number of electirc vehicles into the Australian market. The Audi e-tron S electric SUV is showcased in the film.
The long form film will roll out across social media and digital, with a 30 second cut down created for TV, and further executions in OOH and digital display.
Credits
We Are Social
Executive Creative Director – Ben Clare
Editor – Bella Raschke
Senior Account Director – Sophia Pace
Senior Producer – Lucinda Hayden
Senior Strategist – Zach Rippon
Account Manager – James Mukheibir
Group Account Director – Ben Mayor
Audi Australia
Head of Marketing Communications – Kit Bashford
Senior Online Communications Executive – Claudia Mackinnon
Senior Marketing Executive – Brand & Product – Mick Colgan
Clockwork Films: Post production
Producer – Alan Robinson
Director – Lincoln Caplice
DOP -Tyson Perkins
Photographer – Janyon Boshoff
Sound – Massive Music
Grade – Yanni Kronenberg