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Audible invites customers to ‘listen to your book’ in first advertising work

Audio book company Audible has launched its first advertising campaign with a tongue-in-cheek spot based around a parody of ‘Listen To Your Heart.’

Created by Emotive, the ad campaign is the first for Audible.

Created by Emotive, the ad campaign is the first for Audible.

Created by Emotive, the campaign aims to demonstrate how time-poor Australians can still enjoy stories with audiobooks.

The ad, featuring Australian actor Craig McLachlan and comedian Jordan Raskopoulos includes a parody of 80’s Swedish rock band, Roxette’s, hit song ‘Listen To Your Heart’, rewritten as ‘Listen to your book’, featuring a series of people attempting to read on the bus, in a garden and on a run.

When each character struggles with wet pages, smashed tablets and pages that have been drawn all over, they are presented with headphones to listen to Audible

Leanne Cartwright-Bradford, marketing director at Audible, said the campaign was built on the “truth” that Australians are too distracted to sit down and read.

“Working with Craig McLachlan and Jordan Raskopoulos, we wanted to take viewers on a humorous and heartfelt journey to demonstrate that busy Aussies now have the chance to listen to their books, transforming otherwise dead time, into enriching time” Cartwright-Bradford said.

Tracey Markham, a spokesperson for Audible Ltd, said the campaign was an “extension” of Audible’s “mission to help people experience more of the world’s great stories through the power of the spoken word.”

The digital-focused campaign will run across Facebook, YouTube, catch-up TV, display and in cinemas and through PR.

Credits:

  • Client: Audible – Leanne Cartwright-Bradford and Melissa Gompes
  • Creative & Production Agency: Emotive
  • Creative Director: Andrew Cameron
  • Director: Zane Pearson
  • Senior Producer: Cara Logue
  • Copywriter: Henry Stafford
  • Production Manager: Justine Moyle
  • DOP: Evan Papageorgio
  • Editor: Uthayan Selvaraj
  • Composition & Sound Design: Rumble Studios
  • PR: One Green Bean
  • Media: M2M
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