Audience Precision appoints Josh Sharp as chief strategy architect

Josh Sharp has become Audience Precision’s second hire in as many weeks, joining as chief strategy architect after John La Rosa was named head of business development.

The appointments follow the agency’s launch in the Australian market a fortnight ago, led by former chair of Carat, Haydon Bray.

Sharp was previously consulting for OMD

Sharp joins from a consultancy role at OMD, and has held positions at independent Sandbox Media, Maxus Global, Starcom, and Mediaedge: CIA. He has also spent time client-side as general manager of media operations and sponsorships at Telstra, and in management roles at Initiative, Optimedia and Carat.

At Audience Precision, Sharp will lead the Australian strategy team.

“Josh comes to Audience Precision with a serious amount of strategy skills that have been honed from 20 years of experience managing big brands across a wide variety of sectors,” Bray said of his latest hire.

“He is highly inquisitive to why things work, and why they don’t, and this trait, along with his infectious nature, is what makes Josh the perfect fit for our team.”

Sharp added: “I’m thrilled to be part of the Audience Precision team to help develop highly targeted, data led media insights and strategies, enabling our clients to make meaningful connections with their current and potential customer base.

“I thrive on being able to adapt my skills across multiple categories and brands to drive positive business outcomes for clients, and I am excited to bring this passion to the Audience Precision business model.”

Audience Precision’s model – which Bray, along with his founding team of five and equity partners has spent five years developing – doesn’t rely on commissions, media owner negotiations or demographic buying. Bray said he identified a gap in the local market, which “no other media agency has even thought of”, when he returned to an industry “in a worse state than when I left”, still marred by “murky deals and a legacy model”.

The business has well-established offices in New York and London, with Warner Music as its foundation client.


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