Auditor FirmDecisions appoints new AUNZ MD

Global marketing compliance specialist FirmDecisions has appointed Matthew Braid to the role of managing director for its Australia and New Zealand operations. He will report to managing director APAC, Dale Garvie.

Braid joins FirmDecisions with over 20 years’ experience in finance roles within the media and advertising industry. Most recently, Braid was the finance director at Ikon Communications (part of the WPP AUNZ network) and prior to that was finance director at Bohemia Group where he helped oversee the sale of the agency from STW Communications to the M&C Saatchi group.

Braid has also held roles at Foundation, a media agency within the Omnicom Media Group, Publicis Groupe and George Patterson Bates.

Commenting on his appointment, Braid said: “When this rare opportunity came up to join Dale and the team, I couldn’t pass it up.”

Matthew Braid

Garvie added: “Matt brings to our clients extensive industry knowledge and a proven track record of untangling commercial complexities within marketing and media agencies. His hire demonstrates FirmDecisions’ ongoing commitment to continue investing in specialist talent with up-to-date knowledge in an industry undergoing rapid change.”

Braid’s hire is the third hire in six month at FirmDecisions led by global CEO, Federica Bowman, who took over in August.  Former WPP finance veteran, James Stroude, joined late last year as global head of operations – a role created for him.

WPP’s GroupM and FirmDecisions concluded a dispute in the UK’s High Court in 2017 after GroupM accused the media auditor of misusing confidential documents it was accidentally sent by, among others, Mediacom Australia.

FirmDecisions is part of Ebiquity plc a global marketing and media consultancy.


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