Taboola leverages stories format made popular by social media

January 19, 2021 9:48

Content discovery platform Taboola has launched Taboola Stories for publishers to embed into websites, similar to those found on Facebook, Instagram and Snapchat.

Once embedded, articles viewed via mobile devices will be constantly updated with recommendations that, once selected, launch vertical, mobile-friendly stories that cycle automatically.

Via Taboola Stories, publishers can recirculate relevant content based on articles people are reading, with the aim of increasing the amount of time spent on the sites. According to Taboola, the Stories function also opens up new ways for publishers to drive revenue.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.