Augmented and virtual reality media agency, Imagine Room launches

Imagine Room, an augmented and virtual reality agency has launched as part of a management buy-out of the agency operations of ASX listed Thred.

The announcement:

A new augmented and virtual reality media agency, Imagine Room, is formed as part of a management buy-out

ASX listed Thred Ltd (ASX: THD) has agreed to a management buy-out of its augmented reality advertising and brand Agency business.

Under the agreement, COO Paul Willey, Head of Sales and Partnerships, Tina Ghezzi, and New Zealand based Commercial Manager Barbara Bentley, will form a new Agency called Imagine Room PTY Ltd, partnering with Geodesic Partners and Key Ideas Holdings PTY Ltd, acting as corner- stone investors and commercial collaborators.

With offices in Sydney, Canberra, Australia, and Tauranga, New Zealand, Imagine Room will specialise in augmented, virtual and mixed reality production and distribution.

Imagine Room will collaborate with Brands and Agencies to craft multi-channel digital media strategies that amplify on-site activations, events and mobile-first campaigns.

Building on the work delivered for Destination NSW’s Vivid Festival 2018, TAFE NSW and The National Maritime Museum, Imagine Room are currently at final stages on several high-profile augmented reality production projects, and are working on multiple joint-venture agreements in the immersive and 360-degree media sector; details of which will be shared shortly.

From an Imagine Room media release.


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