Aurora Expeditions promotes within to appoint first chief marketing officer

Hayley Peacock-Gower has been promoted from her position as head of global marketing to chief marketing officer at travel company Aurora Expeditions, having joined earlier in February this year.

Peacock-Gower has also held roles at News Corp as director marketing, partners & events (food and lifestyle brands), and director of brand and customer growth at then-named Fairfax (now part of Nine Entertainment Co).

Aurora Expeditions first CMO Hayley Peacock-Gower

Aurora Expeditions CEO Monique Ponfoort said: “Hayley is a top talent, a passionate and meaningful addition to the Executive Leadership Team. Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand.”

Peacock-Gower commented: “This is an incredible opportunity to innovate with new content and transformative experiences which will drive interest and demand while positioning the brand for future growth.

“There is no better opportunity both professionally and personally, especially given the timing, as we accelerate meaningful changes in our ongoing care for the planet programs, and our imminent return to what Aurora Expeditions does best; life-changing small-ship expeditions.”

Mumbrella incorrectly reported that Victoria Primrose was made CMO in 2019. Primrose’s title was head of global marketing.


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