Aussie ad agencies throw their hats into the ring for Spikes Awards
Australian agencies are the fourth biggest supporters of this year’s forthcoming Spikes Awards.
The Asian advertising festival, which now allows Australian entries, takes place in Singapore from Sunday. It is run as a joint venture between Cannes Lions and Haymarket.
Australia has 309 entries.
The announcement:
SPIKES ASIA 2010 ENTRIES INCREASE 14%
3058 TOTAL ENTRIES. MORE JUDGES ADDED
14 September 2010 – A total of 3058 entries from 22 countries will be competing at this year’s Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, a 14% increase versus last year.
The categories that have shown the highest increase are TV/Cinema Craft, Radio and Direct & Sales Promotion. The top countries participating are India with 452 entries, followed by Singapore with 379, Japan on 333 and Australia with 309 entries.
“This year we have seen growth across practically all categories, and in some areas the entry levels have more than doubled. Awards provide recognition, inspiration and motivation and we are delighted with the support the agencies are giving to Spikes Asia, now the largest awards in the region. With a record number of attendees expected, Spikes Asia is proving to be the leading industry event to attend,” said Philip Thomas, CEO of Cannes Lions, joint organisers with Haymarket of Spikes Asia.
Due to the unexpectedly high increase in the number of entries, five more judges have been appointed: Ricky Pesik, Managing Director of Satucitra in Indonesia and Toshiya Kono, Executive Creative Director of Hakuhodo, Japan (who is also on the Craft jury), will both join the Direct and Sales Promotion jury; Cheuk Chiang, PHD’s CEO for Asia Pacific will become a member of the Media jury; and both Marcus Rebeschini, Y&R’s Chief Creative Officer–Asia and Ben Cooper, Digital Director of Three Drunk Monkeys in Australia, will be on the Digital jury.
The winners will be announced and honoured during the Spikes Asia awards ceremony that will be held during the evening of Tuesday 21 September at the Esplanade Theatre, followed by the After Party at IndoChine Waterfront.
Other accolades to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year and Network of the Year. UNIQLO will be honoured with the 2010 Advertiser of the Year award.
For more information on Spikes Asia 2010 or to register to attend, please go to www.spikes.asia.
Spikes Asia is jointly organised by Haymarket and Cannes Lions.
The Spikes Asia Advertising Festival celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 19-21 September 2010.
Building on 23 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by close to 1,000 delegates in 2009, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design.
Key Dates
Delegate registration open from 22 April 2010
Entries now closed
Festival 19-21 September 2010
Source: Cannes Lions press release
