Aussie agencies win at Bravo awards
Five Australian agencies have picked up awards for their healthcare work.
The announcement:
Australian agencies McCann Healthcare, Ward6, Ursa and Sudler & Hennessy have taken out five global awards at the annual Bravo! Awards last night.
The Awards, honouring creative and marketing excellence in healthcare communications, organised by The Global Awards and Bravo!, were held in Sydney at Simmer on the Bay in Walsh Bay.
Some 280 healthcare marketing specialists including international winners, turned out to celebrate the Global Award winners at Bravo’s 3rd birthday party.
MCann Healthcare took out two awards for Aricept in the category Professional Direct Mail and Professional Integrated Campaign, WARD6 won an award for Pariet in the Professional Sales Training Category, while URSA scored a Professional Public Relations Package award category. Sudler & Hennessy scored an award for St John First Aid, for ‘Everything Else can wait’ in the Consumer TV advertisement Medical Service category.
Michael O’Rourke, President of the New York based Global Awards, praised the standard of creativity in the Australian market and highlighted the importance of the Bravo! platform for the celebration of Global Award winners both locally and internationally.
He said: “The intellectual and emotional achievement of communication transcends the barriers of distance, language and culture. The Global Awards honor this profound connection, recognising creative excellence in healthcare communications on an international basis. Celebrating and awarding these creative achievements at Bravo! For the third year is an honor.”
The night also saw the praising of young talent in the industry, with the annual Brave Young Suit award going to Will Mumby of Ward6. Will won $1000 and a place in the popular AdSchool Digital Marketing course.
This year saw the introduction of a new ‘Fearless Client of the Year Award’, recognising the value of great creative partnerships between agencies and their clients. Aged & Community Services Australia won it for the first time, after a nomination by their agency Ursa.
Daniel Leesong, CEO of The Communications Council, said. “Celebrating and awarding creative achievements at Bravo! highlights the importance of commercial creativity. The awards underline the value of creative excellence in healthcare communications to clients and the merit of working with agencies that honour that excellence.”
The awards are proudly sponsored by the Medical Observer, SMC People, Mail Marketing Works, IDS, Group Momentum, Stellar and Getty Images.
The full winner details are:
Small Space Poster
Consumer – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower’
Healthcare Professional: Promotional Marketing.
McCann Healthcare
aricept ‘Christmas card at Easter’
Public Relations Package
Consumer: Social Commitment.
URSA
ACSA ‘kevin87’
TV Advertisement – Medical Service
Consumer: Video, Audio, Interactive Media.
Sudler & Hennessey
St John First Aid NSW ‘Everything Else Can Wait’
Sales Training
Healthcare Professional: Promotional Marketing.
Ward 6.
Pariet ‘Acid Resistance Australia’
About the Global Awards
Now in its sixteenth year, the Global Awards are recognised as the industry’s top awards show dedicated to excellence in healthcare communications on an international basis. The Awards receive entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. Its Jury Panel is comprised of 64 prominent international industry experts, headed by Board Chairman Tom Domanico.
For more information go to www.theglobalawards.com
About Bravo!
Formed in 2008 by a group of healthcare creative directors, the Bravo! committee, administered by The Communications Council, was established to showcase and celebrate local creative talent in the specialised area of healthcare communications marketing. The current committee members are June Laffey, McCann Healthcare, Craig Chester, Saatchi & Saatchi, Kelly Johnston, Saatchi & Saatchi, Chrissy Waller, CJB, Hugh Fitzhardinge, Ward6, Matt Gill, H&T.
This year’s Finalists from Australia were:
Film / Video
Healthcare Professional: Video, Audio, Interactive Media.
Dme
Ventilation Perfusion Matching ‘3Dme Creative Studio’
Cardiovascular
Healthcare Professional – Print:
Curtis Jones & Brown
Crestor ‘Demand Success’
Integrated Campaign
Consumer – Direct To Consumer:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Not Invited’
Radio Advertisement
Consumer – Direct To Consumer:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Wedding Speech’
Integrated Campaign
Consumer – Social Commitment:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Not Invited’
Radio Announcement
Consumer – Social Commitment:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Wedding Speech’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Dog’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Cat’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Pets/Advocate Dog/Advocate CatAustralia’
Medical Service Advertisement
Consumer: Print Media.
Grey Healthcare Australia:
wrinkles.com.au ‘Lost 10 Years’
Direct Mail
Healthcare Professional: Promotional Marketing.
McCann Healthcare
aricept ‘Christmas card at Easter’
Integrated Campaign
Healthcare Professional – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower/christmas card Australia’
Small Space Poster
Consumer – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower’
Humor
Art and Technique.
McCann Healthcare
EPEP ‘Smash’
Alimentary / Metabolism
Healthcare Professional: Print.
McCann Healthcare
Optifast ‘Nudes’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
McCann Healthcare
Revolution ‘Scratching pole’
Genito-urinary
Healthcare Professional: Print.
McCann Healthcare
Viagra ‘Dress Australia’
Direct Mail
Healthcare Professional: Promotional Marketing.
McCann Healthcare
Viagra ‘Playing cards’
TV Advertisement – Medical Product
Consumer: Video, Audio, Interactive Media.
McCann Healthcare
Viagra ‘Elephant’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, DukoralChained to a Toilet, Family’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, Dukoral Chained to a Toilet, Family/Chained to a Toilet, Businessman/Chained to a Toilet, Backpacker’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, DukoralChained to a Toilet, Businessman’
Television Advertisement
Consumer: Direct To Consumer.
Saatchi & Saatchi Healthcare Sydney.
Schering Plough, Aerius ‘Knitted Head’
TV Advertisement – Medical Service
Consumer: Video, Audio, Interactive Media.
Sudler & Hennessey
St John First Aid NSW ‘Everything Else Can Wait’
New Product Launch
Healthcare Professional: Promotional Marketing.
The DM Group
Cimzia ‘Getting Started with CIMZIA’
Public Relations Package
Consumer: Social Commitment.
URSA
ACSA ‘kevin87’
Television Advertisement
Consumer: Direct To Consumer.
Ward 6.
Cancer Council ‘Question’
Allergies
Healthcare Professional: Print.
Ward 6.
Neocate ‘Growing’
Sales Training
Healthcare Professional: Promotional Marketing.
Ward 6.
Pariet ‘Acid Resistance Australia’
Source: The Communications Council press release
