Ooh Media launches Melbourne Metro Tunnel ad network
Ooh Media's Melbourne Metro tunnel network spans five stations
Ooh Media has launched close to 200 advertising assets across five key stations in the Melbourne Metro Tunnel, which is set to open by the end of the year.
The scalable, 3D formats will be at Arden, Parkville, State Library, Town Hall and Anzac stations, with a three-screen wraparound at the State Library, and a 3D anamorphic display at Town Hall Station among the highlights.
The Metro Tunnel will double the size of Melbourne’s rail network in the CBD, and is set to open in December ahead of key sporting events in the city, such as the Boxing Day Test, Australian Open and Formula 1 Grand Prix. Ooh Media now has both the Sydney and Melbourne Metro assets as part of its portfolio, which has expanded to more than 35,000 placements across the country.
Sydney Metro served over 73.8 million trips in its first year of operation, and the Melbourne Metro is expected to be used by 500,000 people each day.
Mark Fairhurst, Ooh Media’s chief revenue officer called the tunnel a “once-in-a-generation opportunity for advertisers to connect with audiences in premium environments built for high footfall” in a media release, calling it the most significant reshaping of the commuter experience since the City Loop opened in 1981.
The three-panel wraparound at the State Library station
“When we launched Sydney Metro last year, advertiser demand was instant,” Fairhurst continued. “Brands were quick to recognise the power of reaching large, highly engaged audiences in rail environments.
“We’re delivering a media-first opportunity and the chance for brands to dominate two of Australia’s largest cities simultaneously.”
Ooh Media launched its Beaches Network last week, with new advertising assets across iconic locations such as Bondi Beach, St Kilda, Cottesloe, and over 100 coastal locations in Australia.
The company’s latest ASX filings showed first-half 2025 revenue jumped by 17%, to $336.2 million.
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