Thinkerbell launches Aussie Broadband’s new ‘The Actual Aussie Way’ campaign
Aussie Broadband has tapped Melbourne agency Thinkerbell to co-develop its new ‘The Actual Aussie Way’ brand platform.
The campaign will also see the branding replace the “Bloody Good Broadband” tagline across the telco’s communications, customer messaging, branding and external promotions.
The campaign’s featured TVC follows four four different Australians relying on Aussie Broadband for their home connectivity, their everyday lives and their businesses.
“We can’t wait to show all of Australia that while we’ll never stop providing bloody good broadband, Aussie Broadband has evolved beyond that – we’re now a trusted wholesale partner, a mobile MVNO operator, cloud providers, a Tier 1 voice network, and so much more,” Aussie Broadband general manager for marketing Rebecca Rizzo said.
Thinkerbell executive creative tinker Ben Couzens said: “Thinkerbell and Aussie Broadband actually have a lot in common. As businesses we are both shaking up our industries and having a lot of fun doing it. We love that this new work captures their energy and their unique combo of future facing tech with grassroots Aussie values.”
The campaign will be showcased across Aussie Broadband’s website, social media, customer and internal channels.
Rizzo added: “We have been living and breathing The Actual Aussie Way our entire life as a company. We aren’t here to do things the way they have always been done, but to do it the way we think is best for our customers, and all Aussies.”
Credits
Creative Agency: Thinkerbell
Production Company: Truce
Director: Jeff Johnson
Producer: Jess Langley
Executive Producer: Elise Trenorden
Post Production: Manimal Post
Sound Design: Rumble Studios
Have your say