Aussie digital media awards finalists revealed
The awards body for the Aussie interactive media industry has released its awards shortlist for 2009.
One of the most keenly fought categories for the Australian Interactive Media Industry Awards is that of best advertising or marketing. Four of the finalists – BMF (Project 696), Euro RSCG (Sony), GPY&R Brands (Save Your Sensible) and Rivet Australia (Tree People) come from traditional agency backgrounds, with digital house Soap Creative (Jumper) the one exception.
Another prestigious category is the best cross platform content integrating into an offline campaign. This again includes Euro RSCG for Sony and Rivet for Tree People, along with JWT’s work for Vegemite, Publicis Digital’s for Boag’s, and Saatchi & Saatchi’s UN Voices which has already won several awards elsewhere.
In the mobile ctageory, Saatchi & Saatchi’s UN Voices work and Euro RSCG’s Sony efforts vie with Communicator Interactive’s project for the Smirnoff Secret Party.
The best news, media or reference sites doing battle are ABC iView, ABC Earth, wotnews.com.au, smh.com.au, news.com.au, SBS’s World News Australia and SBS’s First Australians.
Awards jury chairman Paul McCarthy said there had been a record number of entries. He said: “The finalists showcase ground-breaking new work in online advertising, education, mobile and entertainment, plus a spectrum of other innovative digital media projects from over 50 leading organisations.
“The non-profit and government finalists as well as student category have also yielded some amazing work. Another pleasing trend was some of the remarkable projects that were completed in Australia and New Zealand on behalf of global organisations.”
The full list of finalists can be viewed in more detail here.
The event takes place in Sydney on March 13.
Update: Laurel Papworth is starting an interesting debate on the “bandwagon” AIMIA Awards here.
“One of the most keenly fought categories for the Australian Interactive Media Industry Awards is that of best advertising or marketing. Four of the finalists – BMF (Project 696), Euro RSCG (Sony), GPY&R Brands (Save Your Sensible) and Rivet Australia (Tree People) come from traditional agency backgrounds, with digital house Soap Creative (Jumper) the one exception.”
Tim you just don’t understand – the reason for this is because AIMIA are total muppets who don’t get digital – their members are all traditional agency people trying to protect their own livelihoods because in a few years we’ll all be getting our news through SM and advertising will completely have changed!
Can you not see this – it’s the heritage media powerbrokers trying to keep the balance of power. Gosh!