Aussie John, Kogan, Boost Juice’s Allis and Lorna Jane to talk about being the face of their brands at Mumbrella360
Mumbrella360 will hear from four company leaders who are also the face of their brands as they swap notes and share the marketing lessons they have learned from the experience.
Allis
Clarkson
Kogan
Symond
John Symond, founder of Aussie Home Loans; Ruslan Kogan, founder of online retailer Kogan Technologies; Janine Allis, boss of Boost Juice and Lorna Jane Clarkson, creator of Lorna Jane activewear will all appear on the panel.
Symond became one of Australia’s best known entrepreneurs thanks to his catchphrase “We’ll save you”. He returned as the face of Aussie Home Loans last year, a move which reportedly led to an uplift of 40 per cent in sales leads.
Kogan has become the public face of the brand he launched in 2006, fronting PR stunts, TV interviews and recently the ABC’s Q&A.
Allis founded Boost Juice in 2000 with the first store opening in Adelaide. The chain now has more than 200 outlets across more than 15 countries worldwide.
In 2010, she fronted a commercial for the chain championing her “Boost army” of young workers.
Allis featured in an episode of Undercover Boss for Ten in 2010 which rated nearly 1.3m.
Lorna Jane Clarkson is founder and chief creative officer of Lorna Jane which opened its first store in Brisbane in 1993.
Last month she was the cover star of the launch edition of The Messenger Collective.
Mumbrella360 takes place at the Hilton Hotel in Sydney on June 5 and 6. It features more than 50 sessions from more than 150 speakers covering all aspects of media, marketing, PR, and advertising.
- The program is available on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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