Aussie music label taps R/GA Australia for brand refresh

February 12, 2025 9:44

Music label One Day has engaged creative shop R/GA Australia to develop its new brand strategy and identity, doubling down on its grassroots support of community and Australian music.

One Day hopes to define its unique brand relevance and amplify its presence with the brand refresh, building on its position of supporting new and emerging artists.

Originally launched in 2013 as an events brand, One Day transitioned five years ago into artist and producer management. It prides itself as a champion of innovation in how it approaches artist management, and is committed to elevating the future of Australia’s creative landscape.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.