Aussie music tech brand throws support behind local industry, launches creative platform with Briggs via +61

Aussie music tech brand, Sprout, is on a mission to support the local music industry in a time of struggle, with a new creative platform launching this week featuring Indigenous rapper Briggs, via +61.

Despite Australia being the tenth largest music market in the world, according to the Australian Recording Industry Association (ARIA), there were only four albums and three singles from Aussie artists in 2023’s Top 100 ARIA Charts – none of which were released last year.

And with the cancellation of festivals – including Splendour in the Grass, Groovin the Moo, NYE in the Park, and Harvest Rock – and the loss of over 1,300 music venues and stages across the world, the local industry is hurting.

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