Aussie social media firm launches Twitter search tool

Tim Burrowes

August 17, 2012 12:55

Australian social media monitoring company BuzzNumbers has launched a new Twitter tool which it says will help marketers discover local tweeters based on their influence in specific topics, interests or affiliations.

AussieTwitterSearch is a free tool which BuzzNumbers says is targeted at Australian marketers, community builders, advertising agencies and recruiters.

BuzzNumbers founder Nick Holmes a Court, said tests of the service had been met “with overwhelmingly positive feedback”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

BuzzNumbers social media

3 COMMENTS

Nick 17 Aug 12

Nice simple tool, though assumes that the tweeter is influential on (all) the things in their bio.

Example: if you search for Beer, the top tweeter is ex-Australian cricketer Darren Lehman whose profile reads: Very old, bald cricketer that loves watching the game. Enjoys having a beer with the general public and all the beautiful things that Australia has to offer.

I would hazard a guess that his 25k followers follow him for his views on cricket, not beer

But I guess it works most of the time, and just needs a bit of common sense user filtering. Nice job. Now to find something i’m influential in….. oh

User ID not verified.

Christabelle 17 Aug 12

FINALLY! Like.

User ID not verified.

BS 17 Aug 12

I like it – great resource.

User ID not verified.