Domino’s hires ad agency – three months after taking advertising inhouse
Pizza chain Domino’s, which parted ways with BMF to take its advertising inhouse in May, has appointed little known independent creative shop Elevencom to handle its advertising in Australia and New Zealand.
Four year-old Elevencom has just five staff, led by former IdeaWorks ECD Jono McCauley and former IdeaWorks colleagues Ryan Fallowfield and John McLachlan.
The announcement from Domino’s:
Australia’s largest pizza delivery company, Domino’s Pizza Enterprises Limited (“Domino’s”) today announced it has appointed creative agency, Elevencom, to assist the Company’s advertising strategy across Australia and New Zealand.
Good luck Eleven, you’ll need it.
Eleven are the hottest retail shop to emerge in the last few years-good luck guys
Hahahahaha.
In other words, we now understand after failing to do it ourselves that agencies actually provide value.
Sounds like Nando’s Mark II.
Hey GW, how long have you worked at Elevensies? I just checked out their website and if you think they’re the hottest retail shop to emerge in the last few years, you’ve got problems.
Realist you are a wanker and i do not work at or with the agency
@Realist
Plus they work out of a primary school demountable by the looks of it.
Sounds like Domino’s realised they didn’t need a big, traditional agency, but also they couldn’t do it all inhouse – nothing wrong with changing direction. I worked with Jono a while back, he’s a talented and good guy……..well-deserved win here.
They must be a healthy bunch of bastards – Bananas, Cherries, Broccoli, Mangoes, Macadamias.Better stick to the low fat Dominos range lads……
Something is happening, getting almost daily emails from Dominos with this and that deal
Well Done John Mac, you deserve it after the hard work you guys have put in over the past 5 years. If there is a better man to tame the retail client beast I’m yet to meet him. Good luck with it.