Domino’s hires ad agency – three months after taking advertising inhouse

domino's_logoPizza chain Domino’s, which parted ways with BMF to take its advertising inhouse in May, has appointed little known independent creative shop Elevencom to handle its advertising in Australia and New Zealand.

Four year-old Elevencom has just five staff, led by former IdeaWorks ECD Jono McCauley and former IdeaWorks colleagues Ryan Fallowfield and John McLachlan.

The announcement from Domino’s:

Australia’s largest pizza delivery company, Domino’s Pizza Enterprises Limited (“Domino’s”) today announced it has appointed creative agency, Elevencom, to assist the Company’s advertising strategy across Australia and New Zealand.

Elevencom will commence work immediately and will provide creative strategy and campaign development.

Domino’s CEO Don Meij said he is excited to welcome Elevencom to the Domino’s team and is looking forward to a long-term, successful partnership.

“I am delighted to welcome the Elevencom team to the Domino’s family and look forward to seeing the team take us to a whole new level in the future,” Don said.

Domino’s Chief Marketing Officer Allan Collins said the decision to appoint a new creative agency came after the Company decided to bring the majority of its advertising production in-house to streamline efficiencies.

“We have made the decision to move the majority of our advertising creative and production in-house. However, at the same time we have decided to appoint Elevencom to assist with our creative strategy and campaign development,” Allan said.

Elevencom Director Jono McCauley said his team was excited at the opportunity to work with Domino’s.

“We are delighted and excited to be working with such a dynamic brand as Dominos, which operates in a complex and extremely competitive marketplace. We look forward to delivering more added value to their business,” Jono said.

Domino’s and its franchisees have 559 stores across Australia and New Zealand, employing more than 16,000 part-time and full-time staff who make more than 50 million pizzas each year.

The Elevencom name, which changed from Eleven Communications to Elevencom this month to avoid confused with other similarly named agencies, was inspired by a famous scene from spoof rockumentary This is Spinal Tap.


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