Aussie viewers continue slow switch to digital

Just over half of Australian households now have at least one TV set capable of receiving free to air digital TV, the latest government tracking survey suggests.  

According to the quarterly Digital Tracker report, prepared for ther Digital Switchover Taskforce, 53% of households have now get a digital-ready main TV set. This is an increase of 6% on the previous quarter.

The other findings of the report are:

  • Ninety three per cent of households are aware of the digital switchover, however less than 1% know when it will happen in their area and this has not changed since the previous quarter.
  • Fifty three per cent of households in Australia have converted their main set to digital TV, up a total of 6% from the previous quarter.
  • Eighty three per cent of households intend to convert to digital TV, although 76% have indicated they will wait until just before the switchover date or until forced to.
  • Seventy four per cent of Australian households know how to convert to digital TV.
  • Fifteen per cent of households are negative to the digital television switchover.
  • For those with digital TV, 82% are satisfied with it.

The analogue signal is due to be switched off across the country by the end of 2013,with some areas well before then. The digital Freeview services not available on analogue are ABC2, Nine’s Go and Ten’s sports channel One. Seven is yet to launch its spin-off Freeview service.


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