Aussies asked to ‘Beanie On’ for FightMND via Clemenger BBDO Melbourne

Kalila Welch

May 13, 2022 1:09

Australia’s Motor Neurone Disease foundation, FightMND, has launched an emotive new campaign created by Clemenger BBDO Melbourne.

Neale Daniher, the voice of FightMND since his MND diagnosis in 2013, is gradually losing his voice to the disease, and in the lead content piece for the campaign, asks others to step up and take on the fight.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Clemenger BBDO Melbourne FightMND Fiona McIntosh Jim Curtis Jim Gall Neale Daniher

2 COMMENTS

Rich Howarth 13 May 22

What an outstanding piece of work!
A truly brilliant way of executing the message. Neil has been, and remains, an inspiration to everyone. What he has done to bring attention to MND and to galvanize the football and broader community – for the cause has been exceptional.
To has his cause backed up – and communicated by truly clever and equally inspirational creative – is simply fantastic.
Thanks Clemenger BBDO Melbourne – 11/10

1 Like

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Symon van Haalen 16 May 22

Powerful stuff, well done.

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