Australia-first use of immersive 3D digital billboard for AFL’s 2022 Festival of Footy season launch via QMS and QUBE

Andrew Banks

March 8, 2022 5:10

QMS has unveiled an Australian-first use of its ‘3DOOH’ creative technology, that provides advertisers with a new and innovative way to connect with audiences.

In collaboration with QMS’ in-house creative services team QUBE, the AFL’s 2022 Festival of Footy season launch campaign features an immersive 3D digital billboard as well as a live countdown to mark the official start of the season.

Located on QMS’ iconic Melbourne Square, the billboard is an Australian first use of QMS’ new 3DOOH screen technology that provides audiences with a 3D viewing experience of AFL footballs emerging from the screen.

AFL head of marketing and content, Julian Dunne said: “We are delighted to be working in collaboration with QMS and their QUBE creative team to develop an innovative solution that engages our fans ahead of the 2022 Toyota AFL Premiership Season and the Festival of Footy.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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