Lynx takes aim at Aussie ball-tampering scandal in campaign starring Julian Dennison

Lynx is playing off the rivalry between Aussies and Kiwis to promote its Lynx Australia and Lynx New Zealand fragrances.

The campaign features a playground handball competition, with the Australian contingent using sandpaper to rough-up the tennis ball.

When their Kiwi competitors notice the foul play, they say “What do you expect? They’re Aussies”.

https://www.youtube.com/watch?v=06t3j5E4FvQ