Australia Post suggests Darrell Lea’s Dad Bag is the perfect Father’s Day gift in new ad
The Australia Post is promoting its Darrell Lea Dad’s Bag as the perfect Father’s Day gift in a new campaign celebrating what father’s teach their children.
The spot, created by Isobar, starts with a dad feeding a young child, before moving onto the sports game pep talk and finishes with teaching them valuable life lessons such as BBQ skills and driving.
https://www.youtube.com/watch?v=rma4PjHbyZM
It follows on from Thomas Jewellers promoting its Father’s Day sales and Bundaberg Brewed Drinks’ celebration of ‘old school dads’.
- Client: Australia Post
- Creative Agency: Isobar
- Production House: The Story Lab
- Creatives: Tom Berger, Holly Langford, Tim Hobday, Toby Maclachlan
- Account Service: Dan Collado & Paul Chappell
- Producers: Marteen Burger, Christina Remnant, Rikki Whyte
- Director: Tim Melville
- Media: UM
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Yes, it does the job. However…..once again, where is the heart? where is the sparkle? where is the sentiment? where is the “Thank you Dad for all the attention, and by the way … I love you.”
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really australia post??
what an amateur terrible ad. lacks human emotion.
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