Australia Post suggests Darrell Lea’s Dad Bag is the perfect Father’s Day gift in new ad

The Australia Post is promoting its Darrell Lea Dad’s Bag as the perfect Father’s Day gift in a new campaign celebrating what father’s teach their children.

The spot, created by Isobar, starts with a dad feeding a young child, before moving onto the sports game pep talk and finishes with teaching them valuable life lessons such as BBQ skills and driving.

It follows on from Thomas Jewellers promoting its Father’s Day sales and Bundaberg Brewed Drinks’ celebration of ‘old school dads’.

  • Client: Australia Post
  • Creative Agency: Isobar
  • Production House: The Story Lab
  • Creatives: Tom Berger, Holly Langford, Tim Hobday, Toby Maclachlan
  • Account Service: Dan Collado & Paul Chappell
  • Producers: Marteen Burger, Christina Remnant, Rikki Whyte
  • Director: Tim Melville
  • Media: UM

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