Australia Post takes on the big banks with travel money service
Australia Post has launched its first animated TV campaign since it revamped its visual identity last year.
Positioning the brand as a one-stop shop for all travel essentials, the ad presents Australia Post as a travel money alternative to the major banks.
Australia Post also put up postage charges again, so over 40% increase in business post in the last 4 years
Good ad. Unique opportunity for Aust Post to position itself as the one stop travel essentials. It would be a more compelling proposition if Aust Post could somehow package the products together so that the customers only need to fill out one set of paper work and everything is taken care of.
Nice. Tidy little spot. Feels fresh and simple.
Why so serious Aus Post?
Break out, take a risk, be interesting.
This is forgettable and dull.
Let’s show how hip and in touch we are by mentioning “selfies”.
Must have been written by twenty-somethings – I had to play it a few times then to check I interpreted a selfie correctly I went and asked around the office. Don’t know what the rest of it was about, was too confused wondering about selfies.
What is a selfie? I’ve never heard of that word before