Australia Prospers stresses the need for businesses and universities to work together in campaign via The Hallway
The Hallway has created a campaign for the The Australia Prospers Project, encouraging universities and businesses to work together in order to pave the way for Australia’s future.
The ad shows a speaker from a business symposium and a speaker at a symposium for Australian universities simultaneously reciting a speech about technological and scientific developments that have occurred throughout the world and left Australia behind.
The Hallway ECD and partner, Simon Lee, explained that the creative execution delivered a message in the same way as the speech did.
“This film doesn’t just deliver its message to its audience, it is itself a demonstration of the message. It’s an unconventional approach, but this piece of work needs to help drive change, and you don’t drive change by sticking to convention,” Lee said.
Formerly known as the Business and Higher Education Round Table, Australia Prospers is a partnership between businesses and universities that aims to address the lagging knowledge-based economy and over-reliance on resources and real estate in Australia.
Martin Stewart-Weeks, project director of The Australia Prospers Project, said: “Australia prospers when business and universities innovate together. That much we have learned and, although it can sometimes be a challenging process, when research and commerce combine, investment and jobs flow, new industries are born, lives are changed and sometimes saved. In a rapidly changing and very different world, we need to get even better at combining the knowledge, expertise and capabilities of universities and business for sustainable growth and shared prosperity.”
Credits
Creative agency: The Hallway
Media agency: The Hallway
Production Company: Collider
Director: Clemens Halbricht
Producer: Olivia Hantken
Sound Production: Uncanny Valley
