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Australia the third highest growth market for ad spend in 2021: Dentsu

Zanda Wilson

July 14, 2021 2:13

Dentsu has updated its forecast from January, predicating that all global markets will return to growth in ad spend in 2021, with an expected US$59.7 billion in incremental spend expected to flow globally this year.

The overall ad market outlook for 2021 is a recovery of 10.4% growth to a total spend of US$634 million, while Australia is expected to be one of the three fastest-growing markets in 2021, along with the US and Canada.

Dentsu Global Ad Spend Growth Forecast [click to enlarge]

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ad spend APAC Ashish Bhasin Australia Dentsu Dentu Ad Spend Forecasts Olympics television

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