Australian Anthill closes its print edition
Australian Anthill, the magazine for business entrepeneurs, has closed its print edition and will instead focus on occasional one-offs and its online product.
The title, aimed at small and growing businesses, was launched by James Tuckerman nearly six years ago.
In a message to subscribers Tuckerman said:
“This year, our evolution has continued, heavily influenced by the state of the economy and reader migration online – forcing us to question our identity and plans for the future.
That’s a shame…but the website and daily email newsletters are good.
Very sad to hear the news indeed. I don’t think it spells the death of all magazines though. map magazine has successfully remained in the Brisbane metropolitan market for 10 years this year against the force of News Ltd’s world. Whilst it is not easy. it’s not over! Maybe publicity is what we need as in 10 years it has never been covered in any media (except for 80 words in B&T nine years ago). http://www.mapmagazine.com.au
Sorry that I missed your call Tim.
It’s been a busy week (as you can imagine).
There’s not much more I can say, other than we are really excited about our largely ‘digital’ future.
Ad hoc print editions will be designed to delight and inspire, while our daily posts and email newsletters will keep our readers up to date with news, opinions and advice.
While many of the older publishing houses still deride and even fear largely online models (did someone say ‘Hartigan’?), most modern media punters already understand that ‘Times… they are a changin’.
And no one should need the wisdom of a Morgan Stanley intern to know that – just an afternoon reading Mumbrella posts.
Keep up the good work educating and informing the marketing industry about the benefits of digital media. I’m sure the best is yet to come.
Sad news James, but I’m looking forward to seeing Anthill Online grow further and further into exciting corners of the globe via this beautiful vessel called the web.
I still champion the tangibility of print, as do many others, but in our space digital-only offerings do flourish.
One thing I do recommend for aspiring journalists, however, is to look into online editing and online content producing – it really is where it’s at. 😉
Cheers,
Kate Kendall
Online editor – Marketing magazine
Congratulations on the move to digital. The propensity for more interactive and web 2.0 content will bring great value for Anthill Online readers. Have been enjoying the e-news so far and looking foward to seeing the content James will bring to Anthill Online now that it is dedicated to being a digital mag.