Australian artists follow in Snoop Dogg’s footsteps in Menulog jingle remix

Snoop Dogg’s iconic ‘Did Somebody Say Menulog’ remixed jingle has been revised with Australian talent, in a remix fronted by local musical talent Baker Boy, Kirsten Salty, D’Arcy Spiller and Big Twisty for a campaign in the first work by Mushroom Creative House for Menulog.

The use of Australian artists has been previously encouraged by music supervision company Music Mills, which launched an initiative last month calling on the greater use of local Australian music in advertising campaigns.

The 60-second spot sees the Australian artists putting their own spin on the jingle, with them each ordering their foods via Menulog.

Menulog head of brand Fiona Bateman said: “The team in London did a phenomenal job on the Snoop work. It was universally loved, and rightly so. But the context is very different now. Everyone is only too aware that the local music scene has been decimated by Covid, so it was really important for us to invest the campaign budget locally and hero local artists. We wanted to do everything in our power to support the industry and give the artists a chance to build new audiences.”

The Snoop Dogg jingle was created by McCann London for Menulog’s parent company, Just Eat, and was modified to suit the seven markets it was launching in. McCann was reappointed to Menulog’s creative account in March this year by its parent company, Just Eat, in a global pitch that was run out of London and included McCann Australia.

Mushroom Creative House chief operating officer, Jess Tarpey, commented: “Following Snoop was always going to be an insanely high bar, but we collaborate and work with artists every day to ensure that our creative output is both authentic and unique. We wanted to bring in the artists’ individual personalities, as well as a bit of local Australian flavour, whilst also ensuring the final output formed a cohesive whole. Hopefully we’ve managed to achieve that.”

Mushroom Group chief executive Matt Gudinski said: “We’re excited by the opportunity to give some of the country’s most exciting young talent a platform with the new Menulog campaign. At a time when Australian artists are struggling, it’s great to see a brand willing to support the local music industry rather than hunt down an international superstar.”

The campaign will air from Sunday 17 October and will be on broadcast, social, digital, CRM and PR. As well as the 60-second spot, the campaign also has two 30-second spots, and 15-second spots which feature each individual artist.

Bateman added: “We’re really excited about this launch and to bring ‘Did Somebody Say Menulog’ home. This campaign allows us to broaden our support of local industries, from hospitality to now entertainment, which really go hand in hand. We’re looking forward to seeing how Australians react to how we’ve delivered the campaign differently this year and to sharing more in 2021.”

Previous Menulog campaigns that featured local talent include its State of Origin campaign this year. The Snoop Dogg version of the jingle was also used in the McDonald’s and Menulog February campaign.

UM retained Menulog’s media account earlier this week.


Marketing Director: Simon Cheng

Head of Brand: Fiona Bateman

Brand Manager: Mark Nicholls

Head of PR and Comms: Lisa Brown

PR Manager: Duncan Fredericks

Mushroom Creative House

CEO: Matt Gudinski, the Mushroom Group

COO: Jess Tarpey

Head of Advertising Creative: Darren Spiller

CCO: Tom Macdonald

Director: Brian Purnell

Editor(s): Brian Purnell and Liam Pethick

Producer(s): Alexandra Taussig, Tuesday Picken

Production Coordinator: Rachel Argall

Production Assistant (s): Daina Coxall, Jade Harbord

Music Director(s): Karl Richter and Cara McDonald

Music Producer: Jerome Farah

Sound Engineer: Mark J D’Angelo @ Backlot Studios

Artistic Director: Leah Popple

DOP Sydney: Cam Batten

DOP Melbourne: Michael Gibbs

Cinematography Consultant: Sherwin Akbarzadeh

Grade/Online: Ryan Brett @ Manimal Post

Post Producers: Kate Reynolds & Hannah Byrnand @ Manimal Post

CMO: Reegan Stark (PR), the Mushroom Group

Communications Director: Andy Purcell (PR), the Mushroom Group

Media: UM


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.