Australian Ballet launches 50th anniversary web series
The Australian Ballet is launched a 10-part online video series to mark its 50th anniversary.
The first is called ‘A Year Inside The Australian Ballet’ and follows two dancers – senior artist Amy Harris and Corp de Ballet member Jake Mangakahia – who reveal what life is like as a professional ballerina.
The Australian Ballet’s videos will run on its Facebook page and also be distributed via Twitter and its blog Behind Ballet.
Makes Ballet relevant to the everyday person. Nice work. Great if it were broadcast.
Always happy to see brands exploring narrative content as a way of to telling their stories. In this case, the Australian Ballet (and for that matter, all arts organisations) have a fantastic story to share with potential fans.
Not sure about the smug-face-slow walks though… that’s my only (sort of) critique. Makes them feel a little unapproachable, which I guess is part of their brand challenge?
Nonetheless, nice one!