Australian Bananas launches ‘make your body sing’ instalment with new brand positioning
Australian Bananas has launched another instalment of its famous ‘make your body sing’ campaign telling Australians ‘when you peel good, you feel good’.
Created by Elevencom, the ad features a new version of the classic music track ‘Ba-na-na-na’ and aims to position bananas as a healthy snack alternative.
The ad will run for the next three years.
Jono McCauley, creative strategy director at Elevencom, said in a statement: “Having a banana in the morning gives you the kind of feel-good energy that helps you cope with whatever life throws at you.
“It’s all about staying on top of your day, before your day gets on top of you.”
The ad also includes a new brand positioning and tagline, ‘when you peel good, you feel good’.
The campaign will run on digital channels and outdoor.
Credits:
- Client: Hort Innovation
- Marketing Manager: Kylie Drummond
- Marketing Lead: Elisa King
- Agency: Elevencom
- Creative Team: Jono McCauley, Ryan Fallowfield, Tim
- Arrowsmith, Daniel Crocetti, Olivia Moore
- Account Service: John McLachlan, Gayle Kirkbride
- Production: McFly Films
- Director: Jonathan Nyquist
- Music: Cartel Music
- Composer: Chad Gock
- Research Insights: Kantar Added Value
- Associate Director: Dan Roberston-Jones
- Media: Ikon
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