Australian Cannes Young Lions winners announced
Teams from Razor Media, 303 Perth, Leo Burnett Sydney and The Brand Agency have emerged as the winners of the News Limited-sponsored 2011 Young Lions competition. They will represent Australia at Cannes in June, and take on an international field of Young Lions.
Lachlan Williams from Razor Media and Jessica Woodford from 303 Group Perth won in the media category. Matt Swinburne and Mike Felix from Leo Burnett Sydney beat 18 other teams to take the top spot in the Print category, while Gene Brutty and Tim Seddon from The Brand Agency claimed victory in the cyber category.
All three briefs for the final round of competition were for The Alannah and Madeline Foundation (AMF), a national charity protecting children from violence. The entrants were asked to develop a response within 24 hours for the AMF’s Buddy Week, which educates children, parents and children about bullying.
The winning print and cyber categories along with the finalist entries can be viewed on the OzCannes website.
Mat Baxter, UM CEO and Media panel chairman of judges, said: “Lachlan and Jessica had an enormously impressive grasp of the brief and managed to translate that understanding into a standout creative idea and communications strategy. Judging by their performance today, they’ll do Australia proud in Cannes.”
Mark Harricks, ECD at JWT Sydney and chairman of the Print judging panel, added: “It was very important to the judges that the winning team show a confidence in their work as this will give them the best chance of winning at Cannes. The winning entry contained a strong insight that resonated with the judges. That, along with the simple and confident art direction, meant it was unanimously voted number one.”
Cyber panel chairman Tim Buesing, digital CD for Publicis Mojo, said: “What makes a jury happy is a simple idea, delivered with real interactivity and a professional finish. The winning team was right on the mark, and it’s great to see the growing number of Cyber entries, it means we can look forward to a new generation of digitally savvy creatives.”
Well done Lachy, well deserved mate!
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like the monster print ad from hannah and deborah
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Congrats to everyone. Enjoy the experience!
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Awesome work Lachy, seriously wicked news legend. Enjoy the golden experience
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