Australian Digital Health Agency reveals My Health Record marketing spend details
The Australian Digital Health Agency (ADHA), the government department charged with implementing the Federal government’s My Health Record, has revealed its marketing plans.
However, the government department is remaining quiet on which media and creative agencies have been involved in developing the campaign valued at $114m.
The My Health Record project has been plagued with data privacy concerns from Australians who weren’t aware an online summary of their healthcare information already existed.
Most people I know who have a reasonable amount of knowledge on data security have opted out of My Health Record. Worth doing some research to understand why.