Australian Disability Network launches comedic campaign encouraging inclusion in the workplace
The Australian Disability Network has launched a new campaign to promote inclusive workplaces, while addressing the public about the social model of disability.
Ahead of the International Day of People with Disability on December 3, the campaign invites employers and individuals to ‘Choose Inclusion’ via a short film, a suite of free resources, and a social media call-out. It hopes to raise awareness of how everyone can contribute to creating greater inclusion and removing barriers for people with disability.
The short film was created by Taste Creative, and funded by the Department of Social Services. It features comedians and disability advocates Madeleine Stewart and Sam Wade, and was created following extensive consultation with people with disability.
Stewart and Wade worked closely with Taste Creative on the script.
“Kudos to them for using comedy to educate and connect people on disability,” Stewart said. “Humour is a powerful tool – it brings people together from all walks of life and creates a shared understanding through laughter.”
Wade added: “I had a blast working on the script and using my comedy to make the subject of disability engaging and relatable for those less familiar with it. Comedy is a powerful way to communicate important messages, and I’m thrilled Australian Disability Network trusted us comedians to help bring their vision to life.”
‘It’s Not Hard To Be Inclusive’ explores the many misconceptions about disability, the barriers that society creates for those with disability, and the easy steps any organisation can take to make its workplace inclusive including communication, practicality, and recruitment tools.
“Collaborating with Taste Creative, Madeleine, and Sam to create a film that both entertains and educates has been truly rewarding,” said Katie Wilson, head of marketing and communications at the Australian Disability Network.
“I’m particularly proud that our film is inclusively made. By showcasing talent with lived experience, we’re not just talking about inclusion – we’re living it.
“This campaign embodies our belief that choosing inclusion isn’t just the right thing to do, it’s also achievable by all.”
Taste Creative’s co-founder, Henry Smith, added: “For the Australian Disability Network project, we worked with comedians and crew with lived experience of disability, both in front and behind the camera.
“Authentic representation and equal opportunities make for a dynamic industry and ensures lived experiences are genuinely heard.”
As well as the short film, the Australian Disability Network will also share free resources including case studies, articles, workplace tips, and fact sheets, in the lead up to the International Day of People with Disability.
Australians will also be invited to share their own stories and tips to choosing inclusion across social media, using the hashtags #ChooseInclusion, #RemoveBarriers, and #IDPwD2024.
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