Australian Film Syndicate explores home entertainment

Sydney-based distributor Australian Film Syndicate will explore different release windows for its titles, starting with the release of the independent comedy The Marriage of Figaro for rental on August 25, followed by a November 17 retail launch.

“AFS is taking a more proactive approach to its DVD titles and has been working in partnership with Gryphon Entertainment,” AFS MD Allanah Zitserman told Encore.

“The release will include several promotions including one called ‘Brides On Bikes’ and a special screening around the event.  AFS is aiming to develop the word of mouth for the retail release, which will also include an iTunes release in the same week,” added Zitserman.

Produced by Peta Astbury and directed by Chris Moon, The Marriage of Figaro was released in September 2009 at Wallis cinemas in Adelaide, grossing $24,000 during its first week, prompting the cinema to extend its season and add further screens. It was then acquired by AFS for national distribution.