Australian health food business hands full media remit to Ryvalmedia

October 15, 2024 9:04

Openway Food Co – whose brand portfolio includes Red Tractor, Table of Plenty and Keep It Cleaner – has appointed Ryvalmedia to its media buying and planning account following a successful engagement for a recent initiative launch.

Ryvalmedia was recently tapped for media planning and buying of the launch of Red Tractor’s ALDI x Foodbank initiative, where every 1.6kg bag of Red Tractor oats purchased at ALDI would be met with a donation to Foodbank.

The initiative provided over 3 million meals to Australians in need over the first two weeks alone.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Joseph Pardillo Keep It Cleaner Media Media agency media buying media planning Openway Food Co Red Tractor Ryvalmedia Suzanne Morrison table of plenty