Australian health food business hands full media remit to Ryvalmedia

Openway Food Co – whose brand portfolio includes Red Tractor, Table of Plenty and Keep It Cleaner – has appointed Ryvalmedia to its media buying and planning account following a successful engagement for a recent initiative launch.

Ryvalmedia was recently tapped for media planning and buying of the launch of Red Tractor’s ALDI x Foodbank initiative, where every 1.6kg bag of Red Tractor oats purchased at ALDI would be met with a donation to Foodbank.

The initiative provided over 3 million meals to Australians in need over the first two weeks alone.

Now, the agency has full media remit for the health food business.

“We are so excited to be partnering with such an experienced team as Ryvalmedia. Openway Food Co has been built around the principles of collaboration, transparency and agility and over the past 3 years we have focused on partnering across our supply chain, ensuring our brands work in harmony with nature’s finest ingredients, sustainable farming and responsible manufacturing practices to create holistically healthy foods,” said Suzanne Morrison, marketing and innovation director at Openway Food Co.

“The next frontier is about raising the awareness and visibility of our brands through marketing investment, with a mission to provide healthier, great-tasting foods accessible to everyone.

“As a certified BCorp, it was important for us to find a team that was aligned to our values and desire to make a positive impact, and we can’t wait to partner with Joseph and the Ryvalmedia team to see what noise we can make.”

According to IBISWorld, the healthy snack market is worth $1.8 billion a year, and it expected to grow a further 3.8% over the next five years. Openway have aggressive ambitions to lead the Australian sector and hopes that Ryvalmedia’s media expertise will boost its plans.

“The opportunity to partner with Suzanne and the Openway Food Co team is a privilege, with their clear mantra and passion to make it easier to source, eat and trust healthier, great tasting foods,” said Joseph Pardillo, managing director at Ryvalmedia.

“The partnership is a wholesome journey for our agency team, and we’re equally as excited to navigate the new economy retailer market with them and drive growth in an important segment within the ever-fragmenting food and beverage category.

“Their pioneering vision and strong sense of purpose within the health food sector aligns with our quest as a business who partners with leading brands that deliver unrivalled value for Australian consumers.”

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Lauren McNamara

Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.

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topics Joseph Pardillo Keep It Cleaner Media Media agency media buying media planning Openway Food Co Red Tractor Ryvalmedia Suzanne Morrison table of plenty

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