Leading capital investment manager rebrands via Hulsbosch
Specialist private capital investment manager CVC Emerging Companies has undertaken a complete brand transformation, including a new name, via Hulsbosch.
Now trading as 248 Growth Partners, the rebrand hopes to support the leading firm in attracting investors and investment opportunities, leading to growth in Australia.
It was originally part of the ASX-listed CVC Group, but became a standalone business after launching its first wholesale investment vehicle in 2019.
Hulsbosch was tasked with defining the brand positioning, brand platform, and the creation of a new name, logo, and visual identity.
The brand refresh needed to support the firm’s strong position in market and help showcase its distinctiveness against other investment managers.
“Our team has been actively involved in private company investments for almost 50 years on a collective basis and has significant experience investing in expansion stage companies. Looking to the future we have a clear ambition to continue growing on our foundations, enabling more Australian business success stories,” said Christian Jensen and Jonathan Pearce, directors and portfolio managers at 248 Growth Partners.
“Rebranding as 248 Growth Partners supports our future success and signals we are in a strong position to tell our compelling company story. Our distinctive new brand helps us communicate confidently and boldly as an entity.”
Carolyn Pitt, client strategy director at Hulsbosch, added: “Rebranding to 248 Growth Partners provides a clear foundation for the future of this already successful, independent Australian expansion capital investment firm with reputation for strong growth returns.
“The name uses the exponential sequence ‘248’, reflecting their growth function for investments, and supporting the company’s passion for and ability to drive expansion for companies. Also, through the quality of its people and as ‘Partners’, the new name endorses a professional group focused clear outcomes.”
The new identity has been integrated into all company comms, with supporting templates and guidelines ensuring a consistent presence for the brand.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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topics
248 Growth Partners
brand refresh
Carolyn Pitt
Christian Jensen
CVC ECF
CVC Emerging Companies
CVC Group
Hulsbosch
Jonathan Pearce
rebrand
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