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The Australian launches Chinese-language site

The Australian has launched a Mandarin site of curated content aimed at Chinese-speaking Australians.

Featuring Mandarin coverage from across the masthead, the new website will be updated weekdays with translated content from sections including The Australian Business Review, Higher Education and commentators such as China correspondent Rowan Callick and foreign editor Greg Sheridan.

The site, which can be found at cn.theaustralian.com.au,  will also feature luxury lifestyle and property content from Mansion Global, Dow Jones’ premium real estate product.

Latest Census data shows Chinese is the second most commonly spoken language at home in Australia, rising by 0.9% to 2.5% since 2011.

The launch follows Chinese editions of WISH Magazine last year, the content from which will also now be used on the new site.

The move will help broaden the reach of products in News Corp’s ‘prestige publishing department store’ The News Prestige Network, which launched in June in order to bring together its premium products under the one banner for advertising and marketing purposes.

Paul Whittaker, The Australian’s editor-in-chief said: “China is a phenomenon, an outstanding example of growth and change in what we now know will be the Asian century. The Australian is delighted to play a role in ensuring our stories, values and ideas are heard in the region.”

“With more than half a million of Australia’s migrants originating from China, and the prominence of China in the ­region’s outlook, it is important our coverage of Australia and the Asia-Pacific region is accessible in Chinese,” said Nicholas Gray, The Australian’s chief executive.

Mumbrella’s Publish Conference is back for its fourth year, this time extending its focus to content marketing. Tickets are still available, for more details and tickets click here.

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