Australian market ‘very difficult for global networks to get their head around’: AnalogFolk Australia CEO

This month, AnalogFolk became the latest agency to shed its global owners. Now, newly titled local CEO Matt Robinson said the Australian market is vastly different to the rest of the world, and for that reason it is”very difficult for global networks to get their head around it.”

Earlier this month, AnalogFolk Australia became the latest global network agency to become locally owned, with Robinson and chief strategy officer Ben Hourahine staging a management buyout.