Australian Mushrooms cite health and flavour in first campaign from TBWA Sydney
Fresh off announcing its appointment to the creative account for Hort Innovation, TBWA Sydney has released its first work for the client’s brand, Australian Mushrooms.
The ad highlights the health benefits of the ‘mighty mushroom’ and the different ways they can be prepared.
Group marketing manager, Samantha Parker, said the campaign needed to showcase how delicious mushrooms can be.
