Australian Nespresso drinkers front first local campaign

Nespresso print ad man

Coffee brand Nespresso will next week launch its first locally created advertising campaign with posters featuring local customers.

Previosuly, the brand has used international work featuring actor George Clooney

The brand selected five Australian ‘club members’ to feature in a series of photographs and online video focussed on their first and favourite ‘Nespresso moments’.

Portrait photographer Gary Heery shot the  campaign images, each paired with a quote from the Nespresso club member such as ‘I’ll never forget my first Nespresso’ and ‘I will always remember my first Nespresso’.

The ads will run in print, outdoor, online and in boutiques and at trade point of sale. Weber Shandwick is the lead agency for the integrated campaign and McCann is the creative agency for the above the line campaign.

A spokeswoman for Nespresso said the campaign aims to invoke curiosity among coffee drinkers who are unfamiliar with the brand and highlight Nespresso’s range of 21 Grand Cru coffees, which is the core focus of their business.

“It’s the first time Nespresso has ever done anything like this and I am proud to be championing it from Australia,” said Nicole Parker, marketing and communication manager at Nespresso Oceana. “By choosing such a personal and emotive route, we hope to attract new club members to experience the highest quality coffee that Nespresso is known for.”

The campaign asks customers to submit photographs of themselves enjoying “a Nespresso moment” to a dedicated campaign site that goes live on Monday.

There is also a behind the scenes video.

The brand will continue to use George Clooney in its ads locally too.

Nespresso print ad woman


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