Australian Nespresso drinkers front first local campaign
Coffee brand Nespresso will next week launch its first locally created advertising campaign with posters featuring local customers.
Previosuly, the brand has used international work featuring actor George Clooney
The brand selected five Australian ‘club members’ to feature in a series of photographs and online video focussed on their first and favourite ‘Nespresso moments’.
So so ripe for a piss-take – step up people!
I bought a Jeep….
I have a Nespresso machine and really enjoy the product.
But please – “How can I forget my first Nespresso” is really cliche and lacks truth.
“My first Nespresso ad was largely forgettable!”
I am both a George Clooney and a Nespresso fan. The product is awesome because it’s really easy and you don’t have to muck around heating up and cleaning a full coffee machine. The simplicity of putting the capsule thingee in the machine and having decent coffee come out is the selling point. These ads could be for instant coffee and don’t sell how great the technology is IMO.
Share your first Nespresso memory?! Love it when marketers assume that consumers care about their brand as much as they do.
I own a Nespresso machine and after seeing this campaign I am going to throw it out.
The agency should be ashamed.
How can I forget my first Nespresso – hypnotherapy perhaps?
Oh FFS, it’s coffee. It comes form a machine you can buy at Bing Lee. This whole ‘never forget my first Nespresso’ is such a w*nk of an idea.
Generally great branding for Nespresso.
When I bought more capsules last week in the “boutique” (er, high street shop), on being told that I didn’t have my “membership card” (?) with me the guy said with a perfectly straight face “Do you want me to order you another one so you can carry it around with you?”
I swear he’d been brainwashed into thinking that was a valid question so I didn’t say “F*** off , how much of a loser would I be carrying that round?”
I enjoy Nespresso as an enema
One of the guys in the campaign video is a TVSN presenter? The Lee Bradley dude.
Doesn’t seem overly honest now.
I agree with Courtney. They should be placing more focus on the product and on the technology… specifically what differentiates it from not just other coffee options, but other coffee pod machines. Everyone is already aware of the Nespresso brand. We get that it’s high quality and fancy…. sell us on the fine details now.
I have a Nespresso machine, but stuffed if I can remember the first time I tried it…must have missed something…
This could only be a campaign written 100% by the client. No one else would be so caught up in it’s self importance. If it isn’t, then Weber Shanwick and McCann have not a single creative bone in their bodies. Lazy work and a total waste of more.
Oh dear… ‘A spokeswoman for Nespresso said the campaign aims to “invoke curiosity among coffee drinkers” … I’ve already left the building when that sort of brief comes up. It’s up there with ‘we think’, and ‘Big Brother is an important part of the cultural landscape.’
Wow…how tremendous to have privilege of it being done in Australia …
Sadly it will probably sell its little pod off.