Over 4 million watched last night’s Australian Open final

Nathan Jolly

January 29, 2024 11:56

Over 4.7 million Australians tuned into the thrilling Australian Open men’s final last night, according to OzTAM’s VOZ Total TV report.

Under the new ratings system, which debuted today, national reach signifies how many people watched on free-to-air for a minute, or BVOD for 15 seconds.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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4 COMMENTS

Revert to the mean 29 Jan 24

Jeez, I hope the 64 seconds I watched before switching over in which I didn’t see any ads was worth it for the sponsors…it’s taken 20 years for TV to get on the digital bandwagon of truly meaningless numbers just as the rest of the industry goes the other way.

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Curious 29 Jan 24

Does this now mean that YoY comparison is not going to be possible as we are measuring from two different data sets?

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Nathan Jolly 29 Jan 24

Yeah, I guess not until this time next year.

Anonymous 29 Jan 24

Absolutely farcical numbers

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