Pork battles beef in health stakes as Monty Noble launches debut work
Pork: 'half the fat of red meat'
Noble Brands Worldwide, the start-up agency from advertising creative Monty Noble, has launched its first work for Australian Pork, the client he won from his former employer Shift earlier this month.
The work is the same concept that was presented in the pitch that won the business for Noble and his partner, and the new agency’s MD, Chris Pinnegar.
Pork has half of the fat of red meat, the ad claims.
Well, I know what campaign everyone will compare this to, And I agree, it’s not half as good. And what’s with the head-in-hand pose of the thoroughly wholesome talent? Is she taking a call on her mobe?
That’s some seriously unattractive food styling. just look at the chives on those boiled potatoes…
Great stuff guys. I’m sure it will be remembered and sell!
It might be 1/2 a 30, but I think you’ll get x2 the impact!
Ashton, you’re telling porkies again
I love the new campaign!!!! It looks fresh, the natural pose of the talent, informative message, great look and feel. Congratulations to Noble, UFO and Director Peter Moss. Awesome job!