Australian production company Essential Media and Entertainment expands into branded content

Josie Tutty

November 12, 2017 1:01

Australian production company Essential Media and Entertainment has made its first foray into branded content with cooking show Sammy & Bella’s Kitchen Rescue.

Food brands including Lurpak, Maldon, Callebaut, Sunrice and Barilla have joined with companies such as Philips and Howards Storage World to be part of the series.

Chris Hilton, CEO of Essential Media told Mumbrella: “It occurred to us that after we pitched it around a bit that the networks were interested in a brand-funded show.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

Essential Media and Entertainment Sammy & Bella’s Kitchen Rescue

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Australian production company Essential Media and Entertainment expands into branded content

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