Australian Red Cross Blood Service hands creative account to Cummins & Partners
The Australian Red Cross Blood Service has appointed Cummins & Partners as its creative agency following a pitch held late last year.
The service put the pitch out to market in June last year and is currently reviewing its media agency arrangements.
Adam Ferrier, chief strategy officer at Cummins & Partners, said: “The challenge of getting Australian’s to donate blood is a tough one. Everyone knows they should, but very few people actually do. Our behavior change methodology allowed us to get a strong understanding of the Red Cross Blood Services challenges and develop an idea we are extremely confident will work well.”
“…Our behavior change methodology allowed us to get a strong understanding of the Red Cross Blood Services challenges and develop an idea we are extremely confident will work well”
is a planner’s way of saying:
‘We have a strong understanding of the client’s challenges and we have a solution”