Australian Traffic Network rebrands after three decades

Australian Traffic Network has rebranded to simply ‘atn’ in a bid to “reflect the evolution and future direction of the business”.

The refreshed atn brand has also added the “gets attention” tagline, and is “about drawing a line between the past and the future” according to CEO, Vic Lorusso.

“Traffic will always be a core part of who we are – it’s in our DNA. But now, we’re more than just traffic, integrating into other high attention content like news, weather, sport and new fuel watch bulletins. Atn is all about the content Australians lean-forward for every day.

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